You don't control your pipeline — yet.
Right now, your business runs on referrals and Aluwan's marketing machine. That's great when it's flowing. One slow quarter from them is a slow quarter for you. You have no owned audience, no mechanism to generate warm leads on your own terms, and no system converting the attention you do get into booked business.
The bigger vision — podcast, PR, AI platform, airline partnerships — is real. But none of it works without a foundation. You need an audience first. This proposal builds that foundation in 90 days at the lowest cost and lowest risk of any available path.
It works in your market. We've done it.
Before we get to the strategy, here's what this system produces when it's correctly dialed in for a travel-adjacent, experience-based brand.
Wandering Palm Food Tours
A food tour operator in a destination travel market — similar audience composition to yours: affluent travelers, experience-seekers, people already planning a trip who want to make it exceptional. No massive ad budget. No existing following to speak of. Just a focused content strategy and a properly built IG funnel.
The key metric isn't the follower count. Every follower was her ideal customer. This isn't vanity growth — it's a list of pre-qualified buyers who opted in because they're already interested in exactly what she sells. That's the system we're replicating for you.
An owned audience that qualifies itself.
The goal isn't to go viral. It's to build a small, highly-qualified audience of luxury travelers who are actively planning trips to Turks & Caicos — and to convert that attention into revenue through an AI layer that works while you sleep.
We do this with a targeted follower ad, a content stack that builds authority and trust, and an AI that starts conversations with every new follower the moment they hit the follow button.
What you get: 8 videos + a fully optimized engine.
Automated follow-up that feels human.
Every new follower triggers an AI conversation.
When someone follows the account, they receive a personalized DM within minutes. The AI qualifies them (travel dates, group size, type of experience), routes hot leads directly to you or a setter, and nurtures colder leads with content drops over time. You never lift a finger — it runs in the background and surfaces only the conversations worth having.
The math across every revenue stream.
At $15/day ($450/month in ad spend), here's what the follower funnel produces and what it means for each service you offer. Conservative estimates use the low end of conversion rates.
| Service | Avg Ticket | Your Margin | Sales/mo (conservative) | Monthly Return | ROAS |
|---|---|---|---|---|---|
| Custom itineraries | $99–$249 | ~50% | 3–5 sales | $150–$600 | 0.3–1.3× |
| Tours / excursions | $150–$500 | 15–25% | 4–6 bookings | $90–$750 | 0.2–1.7× |
| Villa / hotel referrals | $2K–$10K | 10–15% | 1–3 bookings | $200–$4,500 | 0.4–10× |
| Concierge packages | $1K–$5K+ | 60–80% | 1–2 packages | $600–$8,000 | 1.3–17× |
Note: Itineraries and tours have lower standalone ROAS, but they're not the point — they're pipeline starters. Someone who books a $99 itinerary becomes the villa referral six months later. The funnel compounds.
Conservative scenario: 1 villa referral + 3 tour bookings per month
Conservative Month — What 1 Good Villa Booking Does
Mid scenario: 1 concierge package + 1 villa referral per month
Mid Month — One Concierge Package Changes Everything
Upside scenario: 2 concierge packages + 2 villa referrals per month
Strong Month — The Funnel Firing on All Cylinders
90 days. Three phases. One system.
Phase 1: Build the Machine
- Optimize IG profile — bio, highlights, link-in-bio lead capture
- Script and film all 8 videos
- Set up AI DM automation (qualification + routing)
- Launch follower ad at $10–$20/day
Phase 2: Launch and Learn
- Post education videos 2× per week
- Monitor follower ad performance — optimize CPF weekly
- AI starts conversations with every new follower
- Weekly report: followers, DMs sent, conversations opened, bookings generated
Phase 3: Scale What's Working
- Double down on best-performing content
- Add second ad set targeting Orlando affluent market (your backyard)
- Build testimonial library for Phase 2 PR pitches
- Hand off warm leads to setter or directly to Karl
- Foundation ready for podcast, PR, and platform build
What it costs to build a pipeline you own.
This is Phase 1. Here's what it unlocks.
The IG funnel isn't the end goal — it's the prerequisite for everything else you're building.